Grounded for Enhancements

Aug 24 2012

When you’re Southwest Airlines and you’re running one of the most recognized and awarded corporate blogs, you take your website performance and updates seriously. As the main portal for news and culture, Southwest wanted to make sure their users were getting the best experience from their website...

Blog Southwest is All About the LUV

Jul 2 2012

You don’t have to look very hard to see all the love that comes from Southwest Airlines. From free bag check-ins for their Customers, to their work in the community, to their great Employee recognition programs, they are a company that always focuses on recognizing it’s Employees and it’s Customers as the invaluable assets that makes them a success...

Candy and Cackles: SWA Launches Halloween Theme on

Oct 28 2011

We love to have fun. And we love that Southwest Airlines loves to have fun, too. Part of our latest blog design (v3) for Nuts About Southwest was adding the ability to create night and day themes for holidays and special occasions. Happily, SWA has really pushed us to make sure we capitalize on that, and as of today, you can now see our “spook-tacular” Halloween theme. If you can stay up past sunset (6:40pm) you can witness two great pieces of ingenuity at work. The first being the custom script that we created to calculate the exact moment that sundown occurs over Love Field (every day of the year, year round) and the second being the illuminating and bewitching night theme...

1,000,000+ Page Views on The MIX!

Jul 8 2011

Really happy to announce today that The MIX (Management Information Exchange) has surpassed One Million page views! This is huge in many ways, mostly because The MIX is a great case study that goes against the grain in how people typically consume and create content on the web today…and it’s working. It’s a website that addresses and challenges the  current management dogmas of today. It’s about encouraging the universe to hack the management methods currently used to build better management practices and then share those practices...



Happy 5th Birthday to Nuts About Southwest!

Apr 21 2011

Crikey!! We’re not going to let the day lapse without a shout out to the team over at Southwest Airlines for the five year anniversary of Nuts About Southwest! I deserve a trip to the RD2 woodshed for my serious lapse in blogging lately. But today is special...

Introducing Nuts About Southwest 3.0

Jan 26 2011

Five years ago we launched the first version of Nuts About Southwest. It was simple and straight forward. A blog where Southwest Airlines could share their stories and culture. A way to more deeply connect the Southwest Airlines brand with Customers by exposing how Southwest Airlines ticks. We knew this was a very special launch in that Southwest Airlines was taking a tremendous step forward at a time when companies were not yet completely taking the risk of jumping into the social space...™ Launched!

Sep 27 2010

On September 11th we launched, a vision established by Brian Howard of TO HONOR THEM™. The website was created with the mission of sharing honor with others. Taken from the About section of the website, “TO HONOR THEM™ enables anyone, for free, to easily and meaningfully express love, appreciation, and honor in an easy, sharable, and permanent way through the creation of Honors on”

On, users can register for an account and start honoring using the Honor Designer. The Honor Designer is a tool to share your story of honor using an easy three-step process...

Are You A Web Developer Ninja?

Aug 30 2010
RD2 is actively seeking a Web Application Developer to add to our team in Dallas, Texas. At RD2, our focus and passion is building beautiful applications that help our clients connect with their communities. We create awesome websites for clients like Southwest Airlines, STA Travel, Dell, and Texadelphia...