In May 2012, RD2 and Ford Motor Company of Canada launched the Ford Canada Blog, a new high-profile social property from Ford Canada. Determined to continue the innovation with Ford’s social properties, RD2 has been working quickly to get something else pretty awesome out of the labs and into production: the Drive to Discover tour microsite.
What’s unique about this new microsite is not simply that it’s another new property, but more so what we did underneath the hood to enhance the base set functionality WordPress brings to the table. Example: WordPress doesn’t allow for easy cross-posting from one WordPress website to another...