Ford Canada, Sonic Boom, and RD2 have joined forces once again for a new and exciting promotional campaign highlighting the launch of the 2014 Ford Fiesta. Simply called, “24 hours of Fiesta,” nine local artists will be taking over two Montreal Metro subway stations for four weeks and display their own original artwork inspired by the 2014 Ford Fiesta, which will then change rotate every 72 hours...
Ford Canada Blog: Going Wild with the 2013 Escape
May 10 2013
Looking to use of the Ford Blue blog as a destination URL for their advertising and promotional campaigns, RD2 was tasked with creating a branded page that was in sync with the recently launched “Going Wild” campaign for the 2013 Escape. Luckily for us, there was more than enough good content to work with. Centered around the unlikely pairing of a rugged outdoorsman and his “over bear-ing” companion, Bear E...
“With a Little Help From Our Friends”
Mar 2 2013
You know how the song goes, “We get by – with a little help – from our friends”
Every year the school our son attends, puts on an auction fundraiser. It’s a big deal for the kids because the money we raise provides needed improvement for the school.
This year, Melissa worked with the children of the fifth grade class along with Kathy Van Blargen who is also the room parent. The goal was to create an artistic piece that would consist of small works from each student in the class. The piece needed to bring a voice from every child that could fit together as one whole piece...
Launch: Naked Pizza reveals all
Feb 27 2013
Pizza. That magical pie that has all four food groups in it. Pizza. That wonderful, round, savory food – perfect at childhood slumber parties or for pulling all-nighters in College. Pizza. Hot or Cold, it doesn’t matter.
I guess they are out there, but I have yet to find anyone who does not appreciate the beauty that is pizza. Even some of the pickiest eaters I know hold pizza in high regard...
Launch: Maxava maximizes availability with a new responsive website design
Feb 26 2013
Maxava is a company that is based on responsiveness. Their products help companies react with agility, “when every second counts for high availability.” The case studies of Maxava tell amazing stories about the challenges companies face today in the world of high available data.
When Maxava approached RD2 to help them update their website, we knew their next website had to be accessible to as many people as possible – it had to be responsive. Given the complex nature of their business however, crafting a new responsive website design involved a substantial UX effort to make sure that all content that was accessible on the desktop was also accessible on any device...
Launch: RD2 crafts a new responsive website design for The Funding Network, Australia.
Feb 18 2013
RD2 just crafted and launched a new responsive website design for Australian addition to The Funding Network. The Funding Network is a UK based non-profit that takes a unique approach to raising funds for other non-profits…LIVE crowd funding. Having had great success in the UK, the Australian branch is one of several offshoots meant to expand their ecosystem of giving.
With initial setup and funding still in it’s infancy, the Australian arm contacted RD2 to help quickly establish their online presence in a way that was in-line with their published promotional materials, and that would help build buzz about new projects...
Tips & Tricks: Creating better textures using CSS3 gradients
Jan 30 2013
Graphic Information is Everywhere
There are two fundamental elements that make up our world and how we understand the information in it: Texture and Color Gradients. These two elements play a vital role in telling us all sorts of information like whether an orange is ripe or whether a button on a website is clickable. In the world of the Web, texture is commonly known as “noise”. Despite it’s prevalent use around the Web, producing noise has always been cumbersome, clunky, graphic intensive.
Creating NoiseNoise is often used to help users distinguish important information from less important information. It is also used to give a website a unique feel or effect...
Responsive Website VS Mobile Application
Jan 22 2013
As more and more consumers make smartphone purchases, the arguments around the “New Web” escalate. The most heated being the debate about mobile apps VS responsive design. Which is best?
Native mobile app pundits all heard Mark Zuckerberg loud and clear when he made his famous statement about going to a native mobile app vs HTML5...