1. Program Strategy

    Current Situation, Strategy & Goals
    Online Marketing Overview
    Community Demographics
    Competitor Analysis
    Conversation & Community Analysis
    Decision Making Framework

  2. User
    Experience
    Plan

    Target Audience Definition & Personas
    Visual Impact
    Use Cases & Features and Functions
    Wireframes
    Content Plan
    Usability Testing

  3. Design

    Inspiration and Exploration
    Brand and Web Standards
    Key Design Elements
    Design Rounds and Iterations
    Usability Testing
    Iterations and Optimization

  4. Development

    User Experience Planning
    Viability of User Patterns
    Application Development
    Logical and Physical Data Modeling
    Application and System Integration
    Quality and Assurance Testing

  5. Implementation

    Soft Launch
    Hard Launch
    Training
    Operationalize
    Identify Future Phase