Verizon
One year after launching a redesign of the Verizon SuperPages.com “Advertise With Us” portal, Verizon wanted to refresh the design to draw attention to new product lines and incorporate results of user testing into the user experience.
RD2 succeeded in incorporating style elements to the site without compromising its functionality, and keeping usability as a top objective. Additionally, style elements were carried through a campaign for print and outdoor advertising, creating an integrated look for all “Advertise With Us” marketing efforts.
From the first site RD2 built with Verizon to the second, online marketing revenue more than doubled due to factors such as usability testing and dedicated analytics monitoring.
