Handango
175,000 blogs are created every day. When Handango came to RD2 with ideas for a blog we all agreed they were a prime candidate to enter the blogging community.
RD2 researched the market to understand the community and positioned Handango's new blog as a trusted resource for mobile lifestyles. The majority of technology blogs were not focused on providing authentic personal content. With lifestyle as the focus, RD2 was able to design a blog that would express Handango's existing culture and values through personal and informative stories.
