Today I with some friends talking about the big picture of blogs, wikis and many other things social media. I hope to be doing more work there soon. One of the many things we talked about was in creating a unique and authentic voice…on being yourself. On the drive home I was thinking again about this thing we call voice. And I was trying to recollect who out there has some very unique and authentic voices. Then, into my mind came the Incredible Hulk blog. This used to be a blog that I regularly visited and will be watching him closely now from my feedreader...

While some people I talk to still want to know about the technologies and mechanisms that will differentiate and extend their brands, we work to focus the discussion on “discovering voice” before and within extension. And for those who are just dipping their toe into the pool, it can get very confusing, very fast. I recently bookmarked a link to a post by Jeremiah Owyang where he wrote a great article on the many forms of web marketing. The list is daunting and I cannot help but think of the marketing manager, C-level executive or business owner touching their toe into the icy waters of opportunity...