Dell Team Lotus F1 Website

A few weeks back we received a call from Andy Lark who was traveling on the other side of our planet. He knows a few of us are racing fanatics. He asked us to learn about the Lotus Formula One Racing Team. This is code for “gonna need you guys to design and build a world class website in a fast pace.

We learned about the technology that drives and enables Formula One racing and how Dell was able to help by building a command center that can be setup in hours at any Formula One track in the world. We learned that the car is completely disassembled hours before a race. We learned that the car has over 160 electronic data sensors that communicate wirelessly to the command center allowing the team to observe, report, and make real-time adjustments to the car.

Most of all, we realized the critical nature of the team across all aspects of Formula One racing. It takes everyone to keep the car on the track and to keep it performing at Formula One levels. It’s fascinating to see all of this technology come together to create the ultimate laboratory to discover new and better ways to improve performance. These are important learnings that ultimately make their way into the cars we drive with respect to safety, performance, braking, and more. How many times have you heard a commercial for an automobile speak about how aspects of the car are “inspired by Formula One.” Very important and cool stuff.

We are very pleased to share the new Dell Lotus Formula One Racing Website! Another great example of how WordPress can mold and adapt to a highly visual content driven website.