WOW! Buzz Blog
This is the story of a really cool cable company who services the Mid West and are headquartered in Denver, Colorado, and we had the opportunity to launch a completely new Social Media program for them.
WOW! has recently been awarded their tenth JD Power and Associates Award for Customer Service. Their most recent three awards from JD Power came all at one time for Residential Television, Residential Internet, and Residential Phone Service. This is quite an honor for WOW! as no other company in the industry has ever taken this top JDPA honor across all three categories.
The bottom line is that WOW! is doing something different. We all wanted to work harder to share the amazing culture, to listen and engage with their employees and customers, and to ultimately drive even harder to deliver on Servanthood as a key focus of the organization.
There are a few things you just have to do in order to enjoy a social media property that is robust and works in tandem with your culture and business objectives. It’s been a tremendous partnership in working with WOW!, and through this partnership we’ve worked through the User Experience Plan, Content Plan, and ultimately working all of these requirements into the Design and Development process. The resulting launch brought to life the key community properties for WOW!
The core community property for WOW! is called “TheWOWBuzz.com.” This blog is the core online social property for WOW!. Additionally, you may notice some content that’s being fed from a microsite called “WOW! Moments.” You’ll notice a main top banner is all about sharing stories that feed from the microsite.
The key features and functions of this blog are:
- WOW! Moments Microsite Feed (carousel)
- Media Gallery
- Customized User Profiles
- RSS Feeds
- Social Sharing
- Blog Archive
- YouTube & Flickr Integration
- WOW! A Friend
The content of this blog is organized within the following categories:
- Customer Experience & Support