PlainsCapital Bank

Situation

PlainsCapital is a highly successful Texas financial institution that has seen continued growth and success over the past 21 years because of a focus on customers, relationships, and the community. PlainsCapital’s website was in need of a redesign and visual enhancement to further convey these values to PlainsCapital’s online community.

It was imperative to provide an online experience that spoke to the values of the brand in every way: from the mix of features and functions to the design. It was also important that PlainsCapital had a way to keep the site updated with fresh content, and implement internal content update processes like moderation and collaboration.