CoServ Website Redesign
Situation
CoServ and RD2 came together to raise the bar in the coop utility space in the following ways:
- Complete online communications revamp
- Build a more intuitive and relevant content base for an already extensive library of content
- Improve content and workflow controls to enable a more frequent and timely overall message
- Create a soft landing for the 75% of CoServ's members who had never been to the site
- Heighten the sense of brand and values for customers who had previously visited the site
- Improve features and functions to be more consistent with user expectations
- Putting account management control back into the hands of customers
- Leading with the website as an education tool around CoServ core values and public interests