Did you ever notice that when you write a document that sometimes it’s easiest to open a piece of work you have done before and start from there? It’s like this evolutionary document that you build over time and it just grows and grows. It gets bigger, grows faster, has more detail, and you can get to the end more quickly. Right?
We’ve decided that’s exactly the wrong way to do it. In fact, we made a decision not very long ago to start throwing things away. We’ve thrown a LOT away. We’re challenging ourselves to forget about old practices, old methods, old ways of thinking. After all, RD2 is a laboratory where our clients depend on us to bring them the most innovative ideas that are relevant to their business. There’s just no way that we can go to the next level on borrowed code fragments and design thinking, even from last year.
So instead of “Choosing From Template” we are opting for the new, blank page. And on this page we’re only painting with the newest and most vibrant colors. We’re wearing blinders to keep us from temptation of borrowing from anything that’s from yesterday. This practice is making us better, fresher, more inspired.
At RD2, we have been developing a new framework that listens more closely to the challenges our clients face today in how they communicate. It works harder to help companies, who are not publishing companies, adopt tools and workflows that make them the publishing companies and evangelists of their own brand. It takes into consideration the platforms and devices of those who will consume the content they create. And it helps them to stay current and adapt to the evolving communications needs of their brand.
Today we’re beginning the process of deploying our new framework. One that could not be created until we told ourselves it was okay to let go…to throw things away.